Marketo: Daily Quota Reached
Overview
In some cases, you may encounter the "Daily Quota Reached" error. This error originates on the Marketo side and is typically caused by API limits being exceeded due to high data volume. When large objects such as Activities and Leads are processed, they can quickly consume available API calls or trigger throttling, which results in failures.
How to Check Current API Usage
You can check the current usage of both REST and SOAP API calls in the Marketo UI:
- Go to Admin → Web Services.
- Review the API Call Information section to see current usage and limits.
Resolution
If the limits are being reached, the following approaches can help resolve the issue:
- Contact your Marketo account manager to increase your API quota.
- Split your integrations or backups by processing one object at a time (e.g., Leads and Activities separately) and avoid running them in parallel.
- Enable the Bulk Extract option in your Marketo connection. This setting determines whether to use Marketo Bulk Extract to read Leads, Activities, and custom objects. When enabled, querying these objects uses fewer API calls but may take more time. Enable this option when you need to read a large number of Marketo records while minimizing API consumption.
Useful Links