Marketo: Daily Quota Reached

Marketo: Daily Quota Reached

In some cases you may encounter the "Daily Quota Reached" error. This error originates on the Marketo side and is typically caused by API limits being exceeded due to high data volume. When large objects such as Activities and Leads are processed, they can quickly consume available API calls or trigger throttling, which results in failures.

You can check the current usage of both REST and SOAP API calls in the Marketo UI by following these steps:
  1. Go to Admin → Web Services
  2. Review the API Call Information section to see usage and limits 
If the limits are being reached, the following approaches can help solve the issue:
  1. Increase your Marketo API quota by contacting your Marketo account manager.
  2. Split your integrations/backups by processing one object at a time (e.g., Leads and Activities separately), and avoid running them in parallel.
  3. Disable the “Bulk Extract” option in your Marketo connection. This parameter determines whether to use Marketo Bulk Extract to read Marketo Leads, Activities, and custom objects. If you select this checkbox, the mentioned objects' querying will use fewer API calls but may take more time. Select this checkbox only if you need to read many Marketo records and spend fewer API calls.

For more details on Marketo connection settings and behavior, refer to the official documentation.